101 Data Solutions realised that in order to implement its aggressive growth plans successfully, it needed to enhance the business intelligence it was receiving and generate more business opportunities. It also knew that in some cases it was losing business to competitors due to insuffi cient coverage and a heavy workload. Go Demand has increased the sales pipeline to achieve additional growth within the EMCbusiness of over 30% in the first 12 months, and a high level of repeat business.
