Cold Calling
Modern, efficient and strategic targeted warm call campaigns
Traditional cold calling can leave both companies and consumers feeling, well cold. Impersonal and intrusive, overly scripted, badly timed calls can run the risk of actively turning recipients off rather than generating interest in your products and services.
At GoDemand we work hard to ensure that no cold call is truly cold: we research audience demographics and ensure targets are relevant as well as having decades of experience about the best times to call to maximise the number of positive responses we get over the phone. Integrating a calling programme with an effective email marketing campaign helps to increase response rates further, with our inside sales representatives able to use our state of the art CRM systems to directly engage with prospects who have already opened an email that has warmed them up to what our clients are offering.
Targeted campaigns designed to deliver
Meaningful conversations with decision makers at timely points in the buying process naturally lead to increased conversion rates and more qualified leads being passed on to your sales team.
Persevering with repeated contact to prospective leads is time consuming and can be challenging for traditional sales teams to maintain. Our team is experienced in how to make the most of any cold calling campaign and by taking this on frees your sales team up to develop and close active deals.