The Client
WhereScape is a world leader in data warehouse automation. From initial scoping,
prototyping, loading and populating to ongoing management and optimisation
WhereScape software automates the data warehouse lifecycle. WhereScape
software is used in every kind of business intelligence project, empowering
business users to get the data they need, in the form they need it, when they
need it, and by helping IT teams automate the building and deploying of data
warehouses and related data driven projects.
The Challenge
The key task was to identify and create new business opportunities for
WhereScape’s Mainland Europe sales team to follow up and close. First we had
to identify a way to qualify the leads produced from an assortment of marketing
initiatives created by their Marketing Director before feeding them to the sales
team through their CRM.
The Solution
WhereScape identifi ed Go Demand as a telemarketing agency with the right
skills, experience and expertise across Europe within WhereScape’s market. An
attraction was their fl exibility, charge structure and transparency.
The Outcome
Go Demand arranged for WhereScape to meet their man on the ground in
Germany to be able to better understand the market in that region and following
an initial pilot telemarketing campaign in the DACH region, WhereScape awarded
Go Demand a contract to create leads throughout their Mainland Europe region.
WhereScape has recently won business approaching €300,000 following up on
leads generated by Go Demand.
What the client said
“WhereScape has seen a very positive ROI from the various telemarketing
campaigns. Go Demand staff are fl exible, proactive and we see them as a
valuable extension to our own sales and marketing teams. The successes
we have enjoyed are a good example of joined up marketing; website hit,
download, cold call, follow up(s) etc.”